Top 5 Logo Design Trends for 2025

Logo design in 2025 is evolving — not just in appearance, but in purpose. Today’s clients want logos that are adaptable, strategic, and built for a wide range of use cases, from social profiles to product packaging to immersive digital experiences.

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The trends emerging this year reflect that shift. Logos are becoming more dynamic, expressive, and versatile — blending style with structure and aesthetics with functionality.

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In this post, you’ll explore the top 5 logo design trends shaping 2025, along with practical insights, examples, and techniques to help you apply them to your own logo and identity design process.

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1. Mix and Match Type

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The age of rigid typography is over. 2025 is embracing a mashup of contrasting letterforms, pulling from multiple type families to create unexpected visual tension. Think

serif meets sans-serif, or geometric shapes next to brushstroke flair.

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This trend is especially popular in fashion, creative studios, and boutique brands that want to communicate uniqueness without sacrificing readability.

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Pro tip: Mixing type doesn’t mean breaking rules—it means understanding them. Designers use baseline grids and optical alignment to maintain balance while allowing letters to play.

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How to Design This Way Efficiently

Creating alignment across mixed fonts can be tedious without guides. That’s where tools like the Horizontal Lockup Grid Script comes in. 

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This free Illustrator script helps you quickly align typography lockups with precision, so you can focus on creativity—not nudging outlines pixel by pixel.

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2. Subtle Icons

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While logo marks are far from dead, we’re seeing a trend toward quieter symbols—ones that support rather than dominate the brand’s identity. These icons are often embedded subtly into logotypes or used as supporting brand elements in packaging, social, and digital applications.

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Subtle icons bring flexibility. You can animate them for Instagram, tuck them into favicon spaces, or use them as watermark overlays—without overwhelming the brand voice.

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Design Tip: Keep proportions in check. The icon should be visually integrated—not an afterthought. Grab our Free Illustrator Logo Grid Templates to perfectly frame your symbol in square, isometric, or golden ratio compositions.

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3. Etched Emblems

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Inspired by old coins, stamps, and printmaking, etched-style logos are making a comeback—especially for luxury goods, artisanal products, and heritage brands.

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These logos feature intricate line work and layered texture, often designed with monogram initials or classic lockups. While the style feels historic, it’s being reimagined through digital techniques that allow for scalability and detail.

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Technical Consideration

Etched designs require tight control over stroke weight and spacing. Using a logo construction grid tool in Adobe Illustrator—like the Golden Ratio or Isometric Grid templates from Akrivi—gives you the framework to build complex shapes that remain optically balanced.

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4. A Touch of Character

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Whether it’s a slightly wonky “e,” a smile hidden in the negative space, or a hand-drawn element—the best logos in 2025 have something human in them.

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Designers are leaning into small imperfections and personality-driven tweaks to make their logos memorable. This “character” doesn’t scream—it whispers. And that whisper builds emotional resonance with the audience.

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This style is especially relevant for personal brands, food labels, and social-first businesses, where audience connection is everything.

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5. Waves

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Waves and Fades is a logo design trend that uses abstract icons and geometric shapes to create a futuristic, motion-driven aesthetic. These logos often feature grainy textures and soft gradients, giving the illusion of movement — something often lacking in flat vector design.

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They evoke a sense of mystery and energy, resembling sound waves, light trails, or organic forms from the depths of the ocean. It’s a style that blends precision with emotion, ideal for brands that want to feel modern, experimental, and alive.

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Logo Design Resources to Help You

Gridit, includes scripts that let you automate your logo grids in Illustrator. Our free tools eliminate the guesswork. No more dragging guide lines one by one.

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Download Free Logo Grid Generators:

•  Download the Horizontal Lockup Script 
•  Download the Vertical Lockup Script 
•  Download the Condensed Lockup Script

These are free plugins (scripts) that instantly position your logo parts on a clean, scalable grid—allowing you to focus on craft and experimentation.

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