What to Include in Brand Guidelines

In this video, you'll learn the six essential elements every brand guideline should include before delivering it to a client.

Brand guidelines are crucial when creating a brand identity system, ensuring consistency across all touchpoints. This video goes through brand book examples, breaks down each core section and explains what must be included, why it matters, and how it benefits the brand.

The six key elements covered are:

• Brand Overview – purpose, vision, mission, values, and tone of voice
• Logo System – primary logo, variations, usage rules, spacing, and misuse guidelines
• Typography – font selections, hierarchy, and sizing
• Color System – primary and secondary palettes with HEX, RGB, and CMYK values
• Imagery & Graphics – photography style, icons, patterns, and visual elements
• Applications – real-world usage examples such as mockups and branded materials

I’ve also included three free brand guideline templates you can download here which all inlcude the 6 core sections.

Generate Brand Guidelines

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