The 4 Types of Logo Grids Every Designer Should Know

Base, construction, clearspace, lockup, here’s how to use every type of logo grid.

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After almost a decade of designing logos, there’s one thing I've learned - NEVER SKIP GRIDS.

I use them before, during and after I design. They’re like the unsung heroes behind every professional logo.

But here’s the strange part: no one talks about the different types of logo grids. It’s all “use a grid”, like that explains everything. I started wondering, why doesn’t anyone name these things? So, I did.

I recently answered ‘what is a logo grid?’ and WHY designers should use them.

But in this post, I’ll explain the 4 different types of logo grids and WHEN to use them.

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1. Base Logo Grid

Use it before you design.

Purpose: structure, consistency, geometric peace of mind.

A Base Grid is your starting point, like stretching before a marathon, but for logos. It gives your design structure and makes it look well crafted.

You’ll usually see:

• Square grids (your basic bestie)
• Isometric grids (for when you’re feeling edgy)
• Hex grids (for that futuristic vibe)
• Golden ratio grids (if you want to impress clients and mathematicians alike)

These grids help with:

• Keeping your logo balanced and repeatable
• Minimizing wonky shapes and eyeball guesstimates
• Making you look like you had a plan from the start

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2. Construction Logo Grid

Use it after you design.

Purpose: pixel-perfect polish and “how is this so perfect?” energy.

This one’s your secret weapon before presenting the logo to a client. A Construction Grid helps you spot any mistakes like uneven lines or things that don’t line up.

Think of it like your logo going through final inspection.

A construction grid reveals the anchors, handles, outlines, and gridlines in your logo to help you check for mistakes.

The issue with this type of grid is that it can take 30–60 minutes per logo (yes, really).

Or you could use Logo Grid Generator™ and get it done before your coffee gets cold.

Use this grid for:

• Vector blueprint clarity – Spot structural mistakes before your client does and refine with confidence
• Detailed gridlines – Ensure shapes, angles, and elements are perfectly aligned and balanced
• Visual spacing guide – Check spacing between elements to maintain optical consistency
• Refinement layer – Use it at the end of your process to clean up curves, edges, and proportions
• Presentation-ready polish – Add a professional layer of structure to impress clients and justify design decisions
• Error-proofing – Helps avoid feedback like “can we tweak the spacing?” by showing you’ve already addressed it

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3. Lockup Logo Grid

Use it to pair logomarks and logotypes like a pro.

Purpose: harmony and hierarchy.

You’ve got your logo mark. You’ve got your logotype. But how do you stack, align, or pair them without eyeballing it and hoping for the best?

Thats why Lockup Grids are a lifesaver.

Lockup grids help your logo and text line up, no matter the layout.

These grids use techniques like the rule of thirds to:

• Keep spacing consistent between mark and type
• Make your layouts feel intentional, not improvised
• Avoid the “Oops, that looks off-center” email from clients

This is also in our free Logo Grid Core Kit, but we even built adobe illustrator scripts for 100x the speed (litterally!)

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4. Clearspace Logo Grid

Use it when the logo’s final.

Purpose: protect your logo’s personal space like a bodyguard.

Ever seen a great logo cramped in the corner of a poster, smushed next to some other design element like it owes rent? Yeah, don’t be that designer.

A Clearspace Grid defines how much breathing room your logo needs. It’s the buffer zone that keeps it legible across all platforms.

The clearspace around the logo marked with numbers or the letter X, is the ‘exclusion zone’. This is where no elements should be inside.

Usually shown in logo presentations and brand guidelines, it tells clients:

• “Hey, don’t put text right here.”
• “Yes, the logo does need this much space.”
• “Trust me, it looks better this way.”

📢 Bonus: Clearspace Grid Generator™ is on the way to automate this whole thing. One less guideline to spend a lot of time building.

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Conclusion

Most designers talk about a logo grid like it’s a one-size-fits-all solution. It’s not.

It’s more like a toolbox, and you need to know which tool to pull out at each stage of the logo design process.

Let’s recap:

• Base Grid – Used at the start of the logo design process to create geometric structure and balance.
• Construction Grid – Applied after designing the logo to refine curves, alignment, and spacing.
• Lockup Grid – Helps align the logomark and logotype with optical balance and consistent spacing.
• Clearspace Grid – Defines the padding and safe space around the logo for legibility and practical use.

But yes — creating logo grids usually takes time. But we've made FREE logo grid templates which include the majority of grids mentioned in this article.

It comes with a logo book and easy templates for all the grid types named in this post.

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