5 Best FREE Brand Guidelines Templates for Designers

Looking for free brand guidelines templates? Here are 5 polished, professional options you can start using today.

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You’ve nailed the logo design. Now, it's time to build the brand guidelines. But staring at a blank page can be daunting. It's that moment where you feel the weight of delivering a professional, comprehensive brand guide.

When you're starting out, you're often not even familiar with everything a brand guide should contain. This can make you slow on delivery, which is tough when you're trying to build a reputation. The stress of getting it wrong can be overwhelming.

This is why a good brand guideline template is a game-changer. It gives you a professional starting point, saves you from the stress of the unknown, and ensures you don't miss any crucial details.

I've reviewed some of the best free options out there. 

Here are my top 5 brand guideline templates you can download and start using today.

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The List: 5 Best FREE Brand Guidelines Templates

1. The "Clean & Modern" Template by Olatosina

This template’s strength is its clean, modern aesthetic. It uses a strong, minimalist layout with a beautiful sans-serif typeface, making it perfect for tech startups, SaaS companies, or any brand that wants to feel fresh and current.

It’s best for designers who need a template that feels both professional and effortlessly cool. The balance of whitespace and clear typography makes the brand's assets shine.

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2. The "Structured & Technical" Template by Zmrani

This template is incredibly thorough and well-structured. It has a technical feel, with numbered sections and a clear, logical flow that covers everything from logo philosophy to color palettes and clear space.

I recommend this for designers working on projects that require a lot of detail. If your brand needs to communicate precision and thoughtfulness, this template provides a solid, extensive framework to build upon.

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3. The "Vibrant & Organic" Template by Kareem Studio

This one has a vibrant, nature-inspired feel. It uses a rich color palette and beautiful mockups to showcase the brand in real-world contexts. It feels friendly, approachable, and full of life.

It’s perfect for brands in the wellness, lifestyle, or environmental spaces. If you want to create a brand guide that feels organic and connected to its audience, this is a great choice.

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4. The "Bold & Striking" Template by Suptol Designs

This is a solid, all-around template that uses a bold, high-contrast design to make a strong impression. It’s reliable, professional, and easy to adapt to any brand that needs a powerful presence.

I see this as a great, versatile choice for almost any project. It’s a workhorse template that you can customize for corporate clients or creative startups that need to stand out.

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5. The Akrivi Brand Guideline Core Kit (My Personal Template)

I made this template to solve the problems I saw in other free options. My goal was to create a template that not only looks professional but also actively encourages best practices in logo usage.

Here’s what makes it special:

• Bento Grid Overview: It includes a "bento preview" page. This gives clients a quick, at-a-glance summary of the entire brand identity, which they love.
• Emphasis on Logo Grids: I’ve included dedicated sections that showcase the proper use of logo grids. This includes construction, clearspace, and lockup grids.
• Professional Showcase: It has a well-structured layout that showcases the logo, color, and type beautifully, making your work shine.

This template is for designers who want to present their work with the highest level of professionalism and precision, right from the start.

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Conclusion

Using a professional brand guideline template saves you stress and time. It ensures you deliver a polished, comprehensive brand guide every single time.

Pick the template that best fits your project's needs, customize it, and present your work with the confidence it deserves.