5 Top Brand Guidelines Generators for Designers (2025)

Looking to create brand guidelines faster? Here are brand guidelines generators you can use.

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If you are a brand identity designer, you know that compiling the final guidebook is often the biggest bottleneck in a project. It’s essential work, but it feels like administrative data entry rather than creative design.

Naturally, many designers look for a "brand guidelines generator" to speed things up. There are several popular tools on the market that claim to automate this process.

In this article, I’m going to break down a few of the most popular options designers are using in 2025, and then explain why I decided to build a completely different solution for my own workflow.

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The Popular Web-Based Options

Most "generators" currently on the market are actually web-based platforms. They are designed primarily for hosting and sharing guidelines, rather than creating them from scratch.

Here are a few you might have heard of:

1. Frontify

Frontify is the heavyweight in this space. It’s an enterprise-level platform used by massive companies to house their brand assets.

• Pros: It’s incredibly robust and great for large teams who need a central hub.
• Cons: For a freelance designer or small studio, it can be overkill. It’s expensive and focuses more on asset management than the initial creation of the visual identity document.

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2. Corebook

Corebook focuses on "living" brand guidelines. It allows you to create online, interactive brand books that are easy to update.

• Pros: It offers a modern, digital-first presentation that looks great on the web.
• Cons: You still have to export your assets from Illustrator and upload them manually. It’s a presentation tool, not a creation tool.

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3. uBrand

uBrand is an AI-assisted branding platform. It helps generate basic logos and brand kits for small businesses.

• Pros: It’s very fast and accessible for non-designers or business owners starting from zero.
• Cons: It lacks the professional precision and customization that a brand identity designer needs. It’s not built for custom, vector-based work.

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4. Gingersauce

Gingersauce positions itself as a professional tool to create brand books. It uses wizards to help you upload logos and pick fonts.

• Pros: It attempts to automate the layout process more than others.
• Cons: You are limited to their web interface and templates, which restricts your creative control compared to design software.

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Why These Tools Fall Short for Designers

While these tools have their place, they all share the same friction point for professional designers: they force you to leave your workflow.

To use them, you have to export your logos, colors, and typography from Adobe Illustrator, open a web browser, and re-upload everything. You aren't "generating" the work; you are just moving it to a new location.

Plus, many of them come with monthly subscriptions that eat into your project margins.

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A Better Way: Generating Inside Illustrator

I realized that what designers really need isn't a website to host their guidelines, they need a tool to build them.

That’s why I’m building Guideit.

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5. Guideit

Unlike the web platforms above, Guideit is an Adobe Illustrator plugin. It uses Automated Templates™ to generate your document directly inside the software you are already using.

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Why Guideit is different:

• No Context Switching: You don't have to export assets or open a browser. You stay in Illustrator.
• True Automation: You input your brand assets, choose an Automated Templates™, click Generate, and the plugin builds the layers, text, and layouts for you in seconds.
• Vector Precision: Because it’s in Illustrator, you have 100% control over every single pixel.

I wrote more about the development process in my post on I’m Building a Brand Guideline Generator in illustrator, where you can see exactly how it works.

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Conclusion

If you need to host a massive digital system for a Fortune 500 company, a web platform like Frontify is great. But if you are a designer who wants to create a professional brand guideline document for your client in seconds, you need a tool that works where you work.

Guideit is designed to keep you in your creative flow. Join the Guideit Waitlist.