Kwaku Amprako is a brand identity designer and founder of Akrivi — pioneering BIDA (Brand Identity Design Automation) to empower designers to create with more speed, precision, and less stress.
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18 Famous Free Brand Guidelines Examples Ready to Download
These are publicly available brand guidelines documents from well-known global brands. Useful for studying how large organisations handle logo usage, colour systems, typography, and layout across a full guidelines document.
Related Reading: If you want to create your own brand guidelines document, Guideit generates one inside Adobe Illustrator in seconds.
1. NASA Brand Style Guide PDF
2. Coco-Cola Brand Guidelines PDF
3. Slack Brand Guide PDF
4. WWF Brand Guidelines PDF
5. Netflix Brand Style Guide
6. UNICEF Brand Style Guide PDF
7. Airbnb Brand Guidelines
8. Apple Brand Style Guide PDF
9. Uber Brand Guide PDF
10. Github Brand Style Guide
11. Dropbox Brand Style Guide PDF
12. Windows Brand Guidelines PDF
13. Adobe Brand Guidelines PDF
14. TikTok For Business Style Guide PDF
15. Olympic Games Tokyo 2020 Brand Guide PDF
16. Firefox Brand Style Guide
17. Twitter Brand Style Guide PDF
18. Bolt Guidelines PDF
Related Reading: Looking for more inspiration? Here are brand guidelines examples covering tech, corporate, luxury, and minimal styles.
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Studying these documents is useful. Creating your own does not have to take days. Guideit generates a complete brand guidelines document inside Adobe Illustrator from your brand assets in seconds. The free trial gives you full access to generate your first document at no cost.
Conclusion
These 18 documents cover a wide range of industries, document lengths, and design approaches. Worth downloading and keeping as a reference library for any brand identity project.
