Kwaku Amprako is a brand identity designer and founder of Akrivi — pioneering BIDA (Brand Identity Design Automation) to empower designers to create with more speed, precision, and less stress.
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Best Brand Guidelines Templates Websites in 2026
The go-to platforms for finding brand guidelines templates, whether you're starting free or buying premium
Finding a good brand guidelines template can save you hours on a project. There are a few platforms designers use regularly, some for free downloads, some for polished paid options.
This post covers four of the most used ones, what each offers, and how they compare. I've also included a free option from Akrivi at the end if you want something ready to go right now.
Where to find brand guidelines templates in 2026
Whether you need something free or a fully built paid template, these are the platforms worth checking. They range from free vector downloads to professional multi-format files with real designer reviews behind them.
Related Reading: If you want to understand what goes inside a document before choosing a template, I've written a full breakdown of brand guidelines examples you can look through first.
1. Freepik
Freepik has a large library of free brand guidelines templates available to download in vector and PSD formats. Most are free under their standard licence, with a premium tier if you want access to the full catalogue.
It's a practical starting point for simpler projects. The quality varies across the library, so it's worth filtering by downloads or rating before picking one.
2. Vecteezy
Vecteezy has over 1,000 brand guidelines vectors available for free. Files are mostly vector-based and come under a free standard licence, you just need to attribute the source on free-tier downloads.
It's better suited to simpler projects or when you need a quick structural starting point rather than a fully designed document.
3. Gumroad
Gumroad is where independent designers sell templates directly. The range is wide, 30-page guides, 100-page brand books, files in Figma, Illustrator, and InDesign. Prices vary by seller, from a few dollars up to $30–$50 for larger multi-format bundles.
Because you're buying from individual creators, quality differs. Always check the preview pages and read the comments before purchasing.
Related Reading: Not sure what a brand book actually includes? I've put together a simple guide on what a brand book is if you want to know what to look for before buying.
4. Creative Market
Creative Market has one of the largest selections of paid brand guidelines templates available. Prices range from around $2 to $80+, with higher-end bundles covering InDesign, Illustrator, and Figma files in one package.
The platform has a proper ratings and review system, which makes it easier to judge quality before spending anything. If you want a reliable paid template, this is one of the more consistent options.
Related Reading: If you are still using manual files, you can find my professional brand guidelines templates here, clean, structured, and ready to customise.
Want to go beyond templates?
Templates are a solid starting point, but you still have to swap every logo, color code, and font name manually. If you want to skip that, Guideit generates a complete brand guidelines document inside Adobe Illustrator in seconds.
There's a free trial, so it costs nothing to start. Give Guideit a go on your next project and see how much time it saves.
Conclusion
Whether you need a free starting point or a fully built paid template, Freepik and Vecteezy cover the basics, while Gumroad and Creative Market are where the more polished options live.
